Archive for the ‘Architectural Design’ Category

What is Your Original Evergreen Experience?

Sunday, March 3rd, 2013

It probably looks something like this:


Well, now it’s time to rethink your Evergreen Experience!

Some of the best ideas start on napkins, in garages, or even as a joke! The Original Evergreen Experience started as a mild protest against the ordinary; an ordinary request for an ordinary guesthouse, in an extraordinary woodland glade, with a peek-a-boo glimpse of the Puget Sound!

In this case, the original joke was to present a client with an ‘original concept’ for a guesthouse as an “evergreen experience”; as in evergreen containers set amidst the evergreen forest! Add some big red wheels and some glass, and suddenly everyone’s in love with it, for real!


So now we’re moving forward to make this design into a reality; including budgeting and working out the logistics (you don’t just hook these up to your SUV!) Not only are we thinking about the design (form and function), but more important we’re thinking about the context; what a guest will want to see, feel and experience during their vacation week in the Original Evergreen Experience.

We are eager to get moving now, and we need your “customer experience” input sooner, not later.

Think of this as an outdoors vacation experience, sort of a 6-star camp out for you and your family. It’s not going to be so much a budget holiday, but an rather an extraordinary ‘original evergreen experience’, an experience you are willing to pay for, and expect outstanding value in the ‘experience’ department. So don’t think cheap! Think Unusual! ExtraOrdinary!

Thinking out loud here; part of the experience is that the location is ideal for cycling scenic rural byways, kayaking the rocky coastlines with sea otters and the resident eagles. A little gem of a state park is within walking distance, populated with deer, eagles, harbor seals and an occasional orca or two or twelve. All part of the original evergreen experience, interacting with, watching, and photographing wildlife, not crowds.

That’s the outline; now tell us what experiences you want: in the accommodations, do you want a total green experience, to teach the kids the fragility of our natural resources? Do you want to live like a wild-west wagon train, a band of gypsies? What amenities can you live with, must have, could live without?

We have reserved our domain names

Tell us about your Original Evergreen Experience preferences! Here in comments, on Google+ or email? A survey? Somewhere else? Let us know! We’ll bring it all together, so we can design for customer experience; original, and evergreen! 


James Ferris

Note from CASUDI: James Ferris is my design partner of 23 years, He is principal and creative director of our boutique consultancy esse group and architectural design firm inclinedesign. He recently blogged at barnfindriva, a niche blog about a classic Riva speedboat, which climaxed in a book. He is passionate about design, a perfectionist and always looking for better designs, materials, ways to build things and improve life.

James has promised to guest post here on design related things that interest him, and I hope will interest you?